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Sarah Ferretti

  • Work
  • About

Passport

The New Yorker, Art Director and Designer

 

An annual self-guided tour of participating art galleries and stores throughout SoHo and the Lower East Side. The day culminated in an after party featuring a silent auction to benefit a charity partner. 

I developed the identity for Passport, designed the event signage, small collateral, and oversaw the execution of additional event elements. Collaborating with the production director, events team, and an outside production company, I helped plan the after party space including reimagining a delivery area to create the event entrance and a sponsor lounge. 

Pass14.Logo.png
 Passport headquarters   
 Outdoor and indoor signage created for participating galleries and stores along the tour route. 
 Showtime's "Penny Dreadful" lounge featuring a display of artwork created by  New Yorker  readers. 
 After-party entrance and Ford Mustang lounge. 
 Paddle 8, online auction partner, information desk
 Small collateral included items such as branded napkins and cups. 

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