• Work
  • About

Sarah Ferretti

  • Work
  • About

The New Yorker Festival

The New Yorker, Art Director and Designer

 

An annual three-day, 50-event festival bringing The New Yorker to life with interviews, panel discussions, and intimate tours inspired by the content of the magazine.

I had the opportunity to touch all aspects of The New Yorker Festival during my tenure at the brand. This included developing the identity, designing promotional ads, blasts, and social media postings, creating small collateral such as tickets and invitations, and working on large-format signage at venues and as part of out-of-home campaigns around the city.

 Festival venue signage
 Festival event guide
Festival ads - print and digital edition
 United Airlines Lounge with New Yorker cover and cartoon gallery, complementary bar, sweepstakes, and custom cartoons for Festival attendees.
 Life-size cartoon photo booth for Acura at a Festival venue. Attendees were given a print out and a digital version to share.
Social Posts
 Small collateral included such items as custom cartoons napkins and digital contest ballots.
 Event tickets and sponsor event invitation
 Branded pedicabs and venue signage

Powered by Squarespace.